The environmental and social problems occurring in our country are seemed as highly rated agendas by social media, non-governmental organizations, foundations and individuals. We are exposed frequently to advertisements, activities and events concerning environmental and social issues through governments and voluntary enterprises. Sometimes we live uninformed about these applications, sometimes we found ourselves inside of them. Business world creates new competition means supporting social and environmental sensibilities of businesses. Consumers usually considered as only single individuals, however, they have to be seemed also as the members of the society. The firms also have to take this situation of the individuals into consideration. The contribution of our study to the social sciences literature would be stated as: the awareness of consumers about social and environmental issues and legislation concerning those problems; awareness of consumers about activities made by private enterprises concerning social and environmental issues; and recommendations to the enterprises about realizing and advertising their activities concerning social and environmental issues more efficiently. In this study, questionnaires were conducted face to face to randomly chosen 401 citizens inhabiting in Düzce province. The data have been analyzed by SPSS 15.0 program through One-Way ANOVA and Tuchey tests.
Keywords: Social Responsibility, Purchasing, Institutional Identity, Environmental Sensitivity, Social Sensitivity