This study aims at determining the impulse buying tendency of today’s women, which affects their consuming behaviours. A study has been carried out for women being housewives who play an active role within the social life and study. 722 participants that have different positional and demographic features have been included in the study. The factors causing impulse buying have been attempted to be determined by carrying out an analysis with regard to data obtained from individual women consumers. Results have been obtained using SPSS Statistics 15 program. In the light of the results, it has been found that individual women consumers are affected by several factors and show impulse buying tendency.
Keywords: Textile, Technology, Internet, Advertisement, Salesperson, Woman, Individual Consumer,